Mass Media, 7 класс

•The development of UK Mass Media ► Гурджиева Олеся Геннадьевна, учитель английского языка МАОУ «Лицей №62» г. Саратова ► ►

•The main aim: ► to learn more about the history of Mass Media in UK ► ►

«There will always be a need for storytellers, people who dig up facts and explain them» (Leo Laporte, the founder of TwiT Network)

•We can't imagine our life without means of Mass Media

TV is one of the best inventions the man ever made.

The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD

The term «Mass Media» was coined with the creation of print media in Europe in the Middle Ages

Johannes Gutenberg printed the first book on a printing press in 1453

Newspapers developed from about 1612. But they reached the audience only in the 19th century.

•Time goes by... Nowadays The 19th century

•Radio, television and video was introduced after the Second World War

In recent times, the Internet became the latest and most popular mass medium. 2000 2010 2013

Influence of mass media Limited effects theory Culturalist theory Class Dominant theory

•Popular Mass Media l l l l l l l Print (late 15th century) Recordings (late 19th century) Cinema (about 1900) Radio (about 1910) Television (about 1950) Internet (about 1990) Mobile phones (about 2000)

Television began in 1936 and Became popular after the Queen's Coronation in 1952

•BBC IBA British Broadcasting Corporation Independent Broadcasting Authority 5 national radio stations 40 local radio stations

The press in Great Britain has three political functions Information Representation l l Discussion The Times, The Guardian The Weekly Telegraph l l Today, Daily Mirrow, The Sun

Many workers listen to the radio through the Internet while sitting at their desk.

Mobile phone was introduced in Japan in 1979

News-oriented journalism is sometimes described as «the first rough draft of history»

Nowadays the Mass Media form and affect public opinion and people's mind.

l l Thank you for your attention!!!

Интернет ресурсы http://www.liveinternet.ru/users/musicland/post172675850/ http://www.bbc.co.uk/russian/indepth/russia_usa_spy_scandal.shtml http://www.advertology.ru/article10135.htm http://liefuld.ucoz.ru/news/stoit_li_pokupat_kompjuter_rebenku/2013-06-15-103 http://www.patheos.com/blogs/monkeymind/2012/10/journeys-on-the-silk-road-areview.html http://www.biography.com/on-this-day/february-23

http://snmv.ac.in/webadmin/tillys.php?q=gutenberg-printing-press-picture&page=6 http://kryaker.dwg.ru/?p=3919 http://www.edu54.ru/node/144954 http://www.lva.virginia.gov/exhibits/titanic/giant.htm https://www.iompost.com/ http://en.wikipedia.org/wiki/Diamond_Jubilee_of_Elizabeth_II http://helpster.ru/page.php?id_n=23373 http://pfrporhov.n4.biz/news